Summer’s here, enjoy it with us!

By NH | 18:24
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Summer is almost here. How many cities will you visit? It is time to plan your Summer adventure, but without the stresses of doing so. Let us help you out; we’ve got some perfect destinations for the Summer Season: Dresden, Frankfurt, Hamburg, Berlin, Amsterdam, London, Rome or Milano. Amazing cities full of culture, fun and attractions.

 Let’s start dreaming! Let’s start planning your best Summer!

 

GERMANY

What about a route within Germany to experience all the beauty this exceptional country has to offer? Start your trip in Hamburg, Germany’s second-largest city and biggest port. You’ll love its maritime charm and mix of tradition and modernity. Did you know that the city received Unesco World Heritage recognition in 2015?


Continue through to Berlin. Germany’s capital is a true living history museum, and also one of the most vibrant cities in Europe, full of cultural happening that will open your mind. Don’t miss the chance to stay at our brand-new NH Collection Berlin Friedrichstrasse, with a premium location on Friedrichstrasse, one of the most legendary streets in the city.

Keep your trip steeped in history and visit beautiful Dresden. Walk through its streets, palaces, churches and marvel at this city that was rebuilt after 1945. Don’t leave without visiting the surprising Frankfurt-on-the-Main, a city like no other in Germany. Thanks to its skyline and concrete skyscrapers, it’s also known as ‘Mainhattan’.

 

NETHERLANDS

Summer is a great season to visit Amsterdam. The Dutch capital offers a great choice of things to do: festivals such as the Vondelpark open-air theatre, boat trips along the iconic canals, barbecues in the park, al fresco drinking and dining or even a getaway to the beach… so many options! The city’s streets, canals and parks are a vibrant venue during the warmest months of the year!


We suggest a stay at one of our 3 brand-new extraordinary NH Collection hotels in key locations of the city, very close from one another. All of them within easy walking distance of Amsterdam’s best museums, sights and famous shopping streets.

NH Collection Doelen is a small wonder that everyone from Queen Victoria to the Beatles have enjoyed in the past years; NH Collection Grand Hotel Krasnapolsky is located in the main square of the city and offers exceptional views of the Royal Palace; And by Amsterdam Central Station you’ll find our NH Collection Barbizon Palace in a building dating back to the 17th century, close to the museums and shops.

 

UNITED KINGDOM

What else could be said about UK’s capital? London is a city where boredom doesn’t exist, full of fun, history, culture, entertainment, museums, restaurants, nightlife and almost anything you can imagine. No matter if you have been there before, London will always show you something new!

If you want to enjoy one of London’s most exclusive areas, our NH London Kensington is the hotel for you. You can saunter to Harrods, or stroll around the fashionable Sloane Square and High Street Kensington. The city’s most famous museums are within walking distance, while the iconic Piccadilly Circus is 15 minutes away on the underground. Unbeatable location for your Summer getaway!

 

ITALY

Any European Trip should include a getaway to fabulous Italy, an iconic country which offers some of the most beautiful places in the world. Feel the elegance of Milan, home to the best fashion and design houses, and then surprise yourself with the charming chaos of Rome, one of the most striking and captivating cities in the whole world. A showcase of the La Bella Italia.

For a top stay in the center of the city, choose our fabulous and brand-new NH Collection Palazzo Cinquecento, an Italian Palazzo located in the very heart of Rome, just next to Termini Station and many world-famous sights of the city.

 

Germany, Netherlands, UK, Italy or maybe any other destination… How are you going to spend your best Summer?

And we can make it even better with our Summer Deal: until 28/08/2016, if you make a new booking at least 7 days in advance you’ll get free breakfast, free late check out until 3PM, and free stay for kids up to the age of 11. This deal is for stays between 27/06/2016 and 04/09/2016. Also, NH Rewards Members get an additional 5% off. Book now and enjoy this great deal! We are waiting for you!

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The White Room, the ultimate culinary experience by Jacob Jan Boerma

By NH | 11:17
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The sophisticated and modern cuisine that combines a plethora of intriguing and exciting flavours: sweet and sour, bitter and fresh, local and international, refined but accessible. We are excited to introduce you to our latest culinary experience: The White Room restaurant in Amsterdam from the masterful 3* Michelin chef Jacob Jan Boerma.

Located at our 5-star NH Collection Grand Hotel Krasnapolskyon Amsterdam’s main square with views across to the Royal Palace – and opened since April 30th, The White Room restaurant showcases an extraordinary avant-garde cuisine offering everybody a delightful experience. 

“Mother Nature reigns, I try to follow her, she dictates the quality, I add the flavour. As a chef I add my personal touch with a predilection for fresh tones, acids and spices. They will always be present in my dishes, recognizable or unrecognizable”, says Jacob Jan Boerma, the genius behind The White Room.

Under his signature, every dish become a blank canvas to be painted with the highest quality ingredients. Using the best Netherlands has to offer, Jan Boerma fuses influences from all over the world to create a pure, honest and pristine menu.

The restaurant also boasts an interesting history; Its title is derived from the historical name of the room ‘De Witte Zaal’, which was given to the restaurant when it first opened in 1885. The room is listed as a monument and is considered to be the oldest restaurant of Amsterdam in original condition.

At The White Room, history and future are seamlessly connected with one another, an experience that can’t be missed. Book a table at The White Room now, and discover the incredible cuisine of Jacob Jan Boerma!

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NH Collection arrives to Berlin!

By NH | 12:53
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Dresden, Frankfurt, Hamburg… and now Berlin! It’s a pleasure to announce our upper-upscale brand NH Collection has officially arrived in Germany with a brand-new hotel located on one of Berlin’s most vibrant streets. Willkommen to NH Collection Germany, Willkommen to NH Collection Berlin Friedrichstrasse!

 

Formerly known as NH Berlin Friedrichstrasse, our hotel has a premium location on Friedrichstrasse, one of the most legendary streets in the city. This beautiful shopping street, in the heart of central Friedrichstadt neighborhood, combines the tradition of the “Golden Twenties” with the architecture of the New Berlin. Luxury boutiques, independent shops, department stores, exclusive offices, cozy coffee shops… Staying here, you’ll be able to find something for all tastes!

Of course, all of Berlin’s famous landmarks will be at your reach: the world-famous Brandenburg Gate, Checkpoint Charlie and the tree-lined Unter den Linden are all nearby, so you won’t miss a thing during your trip to the German capital.

Discover other points of interest such as Friedrichstadtpalast, the Reichstag building, Alexanderplatz and the Jüdisches and Pergamon Museums, all easily accessible from the NH Collection Berlin Friedrichstrasse.

After experiencing the city, a good rest is mandatory. Make yourself at home in our rooms, designed with tranquility and relaxation in mind. There are 268 rooms spread over eight floors, including Suites and Junior suites. Unwind while watching the 46-inch flat screen TV, and enjoy the simple pleasures of our convenient amenities, like the Nespresso coffee machine and luxury professional hairdryer. Spread out in our spacious Junior Suites, which have sitting areas with sofas and armchairs, or our Suites, which have separate sitting rooms and dining areas.

 

Feeling hungry? Feast on everything from typical Berlin street food snacks like Döner and Currywurst to delicious haute cuisine served at our TASTE! Bar & Restaurant, where regional and local food specialties are served on a menu inspired by the seasons.

In the morning, enjoy our breakfast and buffet restaurant at Friedrich’s. Watch our chefs prepare your waffles and pancakes at our cooking display, or treat yourself to one of many tempting international offerings.

Don’t forget this is not our only one NH Collection hotel in Germany. Find us also in Dresden (NH Collection Altmarkt), Frankfurt (NH Collection City) and Hamburg (NH Collection City) for a totally unforgettable experience in the country.

Want to know more? At least one more NH Collection establishment is scheduled to open in Germany this year: On June 1st 2016, NH Collection Köln Mediapark will be inaugurated after having undergone major refurbishment. We’re looking forward to it!

Bis bald!

 

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A modern Palazzo for your “vacanze romane”

By NH | 12:46
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Imagine staying at a fabulous Italian Palazzo located in the very heart of Rome, just next to Termini Station and many world-famous sights of the city. A place where elegance mixes with comfort, convenience and beauty. A place from where to experience the rich history of the Eternal City, while enjoying the finest Italian cuisine and some of the most incredible views… Well, that place really exists and it’s our brand new NH Collection Palazzo Cinquecento. Benvenuto!

Located in the midst of Piazza Cinquecento, right next to one of Rome’s best-connected transport hubs, the Stazione Termini, our brand new Collection hotel has unbeatable location with a metro, bus and tram stop and also direct trains to most Italian cities. Just a short walk away, you will find lots of restaurants and bars where enjoy the Italian way of life to the most.

From the moment you step in, you will travel back to classic Rome and immerse yourself in an unique environment, historical but with a modern feel at the same time. Actually, the hotel is housed within a heritage-protected historical building, completely renovated in 2015.  

The garden has unique Roman ruins, dating back to the 6th Century. You can see well-preserved portions of the Mura Serviane, a wall built to defend Rome in the 4th century BC and named after the 6th King of Rome, Servius Tullius. Five floors up, enjoy stunning 360-degree views across Rome in our rooftop terrace. A moment that will last forever!

The hotel’s 177 rooms are decorated in that loved elegant Italian style. You can choose between a Superior room, a Premium room, luxurious Suite or Junior Suite. However, all of them have extraordinary views over the city. Some face the Piazza and garden and the rest look out towards the Via Marsala and Sacro Cuore di Gesù church.

Since food is so important to Italians, our hotel offers superb gastronomic delights, a mix of international and Italian classics dishes along with regional specialties. Don’t forget to visit our bar for a expertly made cocktails or our “aperitivo”.

NH Collection Palazzo Cinquecento is the third NH Collection-branded hotel in Rome. You can also enjoy our NH Collection Giustiniano -right at the heart of the city and close to the River Tiber- and NH Collection Vittorio Veneto, near the spectacular Villa Borghese park and the city’s most popular street, Via Veneto.

Ci vediamo a Roma!

 

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This spring Amsterdam will look even more extraordinary!

By NH | 12:18
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As we anticipated, 2016 is going to be a great year for NH Hotel Group. This month we’re celebrating our NH Collection brand launching in Amsterdam with 3 extraordinary hotels in key locations of the city, very close from one another. All of them within easy walking distance of Amsterdam’s best museums, sights and famous shopping streets.

 

Open since the 4th March, the oldest and most famous hotel in the city is our new NH Collection Doelen. A small wonder that everyone from Queen Victoria to the Beatles have enjoyed in the past years. As an interesting fact, De Nachtwacht (The Night Watch) was actually painted by Rembrandt on the first floor of this mesmerizing hotel. Lots of history within its walls!

 

A magnificent historic building that dates back to 1855 that enjoys exceptional views of the Royal Palace, that’s our fully refurbished NH Collection Grand Hotel Krasnapolsky. Located in the main square of the city, our five starred hotel has a great covered terrace in which many royal family dinners have been conducted.

By Amsterdam Central Station you’ll find our NH Collection Barbizon Palace in a building dating back to the 17th century, close to the museums and shops. Elsewhere, the beautiful St Olof’s Chapel regents a pop-up restaurant called Roomservice at Olof’s that belongs to the hotel, where the dishes are all about vegetables and herbs – you order fish and meat as a side dish! The restaurant is managed by one Star Michelin Chris Naylor and it’ll be open until 30th of April. They also have a cocktailbar inspired on King Charles II, a charcuterie-bar with tapas of Brandt & Levie and a Vermuteria, the very first vermouthbar of the Netherlands!

It is often said that spring is the best season to visit Amsterdam. Tulips bloom in a thousand colors, and parks and terraces are crowded. Head to the Keukenhof Gardens between the months of March to May to see the tulip fields at its best, or participate in the Tulip Festival, an annual event that takes place in April.

If you happen to be in Amsterdam on 27th of April don’t forget to bring an orange outfit with you. That’s how they celebrate Koningsdag (King’s Day), a national festivity that gets together millions of people. Thousands of ornately decorated boats cram the narrow canals of Amsterdam. The best thing to being in one of these boats is to observe – and dance – from any of the many bridges in Amsterdam. Many festivals and events take place in the city this day so its’s definitely a not-to-be-missed experience.

Amsterdam has lots of plans for you this spring. Come and enjoy all the greatness this country has to offer! More info at our Press Room!

 

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NH now is also Nuo Han!

By NH | 11:52
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We are really excited to announce NH Hotel Group has arrived in China! Under the name of NH China (Nuo Han in Chinese) and together with HNA Hospitality, we will develop prototype hotels in China for positioning our NH Hotels and NH Collection brands with a target of developing 120 to 150 hotels for the midscale and upscale segments by the year 2020.

Currently, this joint venture is in the progress of developing two NH brand hotels in Sanya and Haikou, which are expected to open in the second half year of 2016.

The NH Sanya Phoenix International Airport will have 334 rooms, while the NH Haikou Meilan international Airport will have 1,001 rooms making it the largest NH Hotels branded hotel in the world.

 

We are already pursuing opportunities in Beijing, Shanghai, Hangzhou and exploring potential in key tier 2 and 3 cities in China. With this, we are expecting to reach 10 to 20 hotels by year end. We are very happy because the receptiveness to the NH Hotels and NH Collection brands has been very strong!

The office of NH China is located in the central business district of Chaoyang, Beijing, China. The establishment of the company follows the strategic memorandum of understanding signed between NH and HNA as part of the bilateral trade summit between Spain and China in the presence of Spanish President Mariano Rajoy and Premier Li Keqiang of People’s Republic of China.

 

Federico J. González Tejera, CEO of NH Hotel Group, stated: “China, the 2nd largest economy in the world, is a fast-growing market for both international and local hotel chains. The middle-class boom with more than 100 million China citizens is expected to be the key driver of an increase of high level consumption in travel and hospitality. With its strategic plan, NH Hotel Group will be ideally positioned to take advantage of this development in the Chinese market”.

Bai Haibo, Chairman of HNA Hospitality Group, stated: “The joint venture’s establishment is a key milestone for the international development of HNA Hospitality Group with NH Hotel Group to build a brand portfolio in midscale, upscale and luxury segments. HNA Hospitality Group will leverage the leading operation experience, brand awareness of NH Hotel Group and the HNA resources to collaborate very closely to provide high quality services to Chinese travellers and loyalty members of the two groups”.

Markland Blaiklock, Managing Director of NH China and CEO of the joint venture, said “We are grateful to our shareholders and extremely proud to launch our operations in China and establish a strong foundation from which to develop our own brands and achieve the vision and ambition of NH Hotel Group which is: “One day, whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or pleasure, they will always ask themselves: Is there an NH hotel at my destination?”.

 NH China is going to be a great adventure! We hope you’ll join us. 

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NH is in fashion!

By NH | 12:33
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Want to enjoy the world’s fashion capitals without the frenzy? Well, now that fashion week has moved to Paris take a moment and see what the likes of Milan, London, New York and Madrid have on offer. If you are a truly fashion victim, you must know some of our hotels become a unique setting to design, creation, exclusive shopping and are of course a unique spot to attend fashion shows. nhow Milano in Milan; NH Collection Eurobuilding in Madrid; NH Collection Constanza in Barcelona… Know why we are into fashion!

Actually, our friend and fashion lover Collage Vintage didn’t want to miss the opportunity to stay with us while attending to the famous Fashion Weeks of London and Milan. Have you already checked her pictures there?

 

 MILAN

There’s no doubt Milan is one of the most fashionable cities in the world. The Milanese love fashion and every corner of the city bursts with style and character, especially during the Milan Fashion Week, which took place from 24th to 29th of February.

Fashion lovers can enjoy a hotel exclusively devoted to fashion and design, the nhow Milano, located right in the creative heart of Milan. It’s a stone’s throw away from the most celebrated fashion and design showrooms. That’s why it stands out as the perfect location from where to get the best from the world of fashion, its catwalks, and the coveted events that dot this sprawling urban playground for fashionistas.

Classic but modern, trendy and cosmopolitan, it used to be an industrial building that’s now converted into an unconventional space that redefines the traditional concept of the hotel. A unique mix of originality and contrasts which expresses itself with its innovative style and surprising forms.

 

Just as the Milan Fashion Week reinvents its style every season, so nhow keeps on renewing itself from within but keeping always the typical Milanese glamour.

MADRID

Madrid’s Mercedes-Benz Fashion Week, from 18th to 23rd February, is a must when it comes to discovering Spanish and international new proposals. This year we were excited becoming the setting of one of the fashion shows: Spanish fashion designer María Lafuente chose our ultra-stylish NH Collection Eurobuilding hotel to present her new collection.

Located in the city’s financial district, NH Collection Eurobuilding is a perfect scenario to promote fashion labels and hold fashion shows due to its impressive curved LED screen, the largest one in a european hotel, offering a whole world of possibilities.

Actually, this is not the first time our hotel holds a fashion shows. A few months ago, MFSHOW by El Corte Inglés showed its proposals under the dome where the LED screen is located at. A futuristic and ultra-contemporary scenario able to transmit all the feelings contained in the fashion world.

Not only that, but also the whole hotel is a perfect mix of art, design and latest trends. Re-opened in September 2014 following a major refurbishment, every corner shows style and elegance.

 

 

BARCELONA

Barcelona has a great sense of fashion, as you can realize during a visit to the city. New trends are displayed at the 080 Barcelona Fashion, taking place during the first week of February. 

 

Our NH Collection Constanza and NH Collection Gran Hotel Calderón are a great base to enjoy it while shopping at some of the most exclusive shops of the city.

NH Collection Constanza is a monument to design itself. Created by Pritzker prize-winning architect Rafael Moneo and offering a premium location in the heart of Barcelona’s business district, is a contemporary delight in stylish white marble.

NH Collection Gran Hotel Calderón, unbeatably located right in the middle of Barcelona, and renovated last year, is a short walk to Passeig de Gràcia, the city’s nicest shopping street.

 

Fashion Weeks are here, get in the mood for them at our trendiest hotels and discover our stylish character!

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NH Tips for Valentine’s Day

By NH | 14:21
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Every year, you spend hours racking your brain trying to come up with ideas on how to make February 14th special for your loved one… Well, never fear, NH Hotel Group is here to help! We’ve pieced these St. Valentine’s guides together to ensure you have the most unique and memorable Valentine’s Day date ever! 

With an abundance of history, culture and nature, finding something special to do this February 14th in Europe should be relatively easy to. But just in case, we’ve put together a complete plan in our Top 4 cities for Valentine’s Day for you to seduce your loved one and celebrate your love.

# 1: AMSTERDAM 

No matter where you are in the city, there’s an opportunity for you to entice your special someone, and shower them with love. From a luxury cruise by starlight, to sneaking a kiss on Magere Brug, Amsterdam has it all! Read more about Valentine’s Day in Amsterdam for a complete list of dreamy dates and weekend ideas.

# 2: MILAN

If you want to celebrate Valentine’s Day in style, then Milan is the city for you. Visiting the gothic cathedral, Duomo, or having a romantic night at the theatre are two perfect ways to enthrall your lover. Keep reading about Valentine’s Day in Milan and discover the rest of them.

# 3: BERLIN

There is a lot of things to do and see in Berlin for a perfect Valentine’s Day. So go ahead and get in the mood! Marvel at the view of the famous Alexanderplatz whilst enjoying a romantic dinner or wander around the mesmerizing Tiergarten. For more inventive ideas for romancing your sweetheart, take a look at our ideas for Valentine’s Day in Berlin here.

#4: MADRID

It’s not hard to piece together a great plan for a night out if you’re in Madrid. The immaculate greens of the Sabatini Gardens, or the Temple of Debod are also great places for taking a moonlight stroll or enjoy the splendid aerial views of the city taking the cable car or “teleférico” as it is known locally. For a total package of ideas for Valentine’s Day in Madrid, keep reading here!

But who are we to say you can’t enjoy St. Valentine’s Day solo? There are many plans out there for people enjoying their ‘singledom’.

Madrid is a hot spot for entertainment and amusement. If it’s art you’re after, visiting city’s many museums is a great way to spend St. Valentine’s Day: The Museo del Prado, where art by the greats can found; The Reina Sofia, the city’s modern art gallery, where you can see the famous masterpiece by Pablo Picasso ‘El Guernica’; and the Thyssen-Bornemisza Museum, which offers works from the 13th century to the late 20th century.

In Berlin, discover the parliament, one of Berlin’s most iconic buildings: the Reichstag, build by world famous architect Norman Foster completed in 1984. Or, you can enjoy 360-degree city views of the city from its glittering glass dome.

If you are an art-lover, don’t miss Milan‘s most famous mural, Leonardo da Vinci’s The Last Supper, located at the Basilica di Santa Maria delle Grazie. Also, catch a concert at the world famous La Scala and enjoy an evening of opera.

Solo in Amsterdam? No problem! Bike tours are a very fun way to get to know the city , just as the locals do, so don’t miss the chance to book one of the many cycling tours offered. Who said practicing exercise can’t be done while enjoying the attractions of the Dutch capital.

So no matter if you are engaged or single on Valentine’s Day. These four cities offers lots of alternatives to spend a lovely day with your partner or on your own. Follow our tips and enjoy!

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An extraordinary Michelin Stars gastronomic proposals for 2016

By NH | 10:22
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NH Hotel Group’s gastronomic wager this year starts with two very unique phenomenon. Alinea restaurant held by the three Michelin Stars Grant Achatz has moved to our NH Collection Eurobuilding, and we’ve opened Roomservice at Olof’s, a pop-up restaurant in the oldest chapel in Amsterdam led by one Michelin Star, Chef Chris Naylor.

Alinea Madrid

One of the most influential chefs of contemporary cuisine nowadays, Grant Achatz, has moved his Alinea restaurant in Chicago to our NH Collection Eurobuilding. From January 12th to February 6th, Tuesday to Sunday, Alinea Madrid offers an exclusive experience for diners.

Alinea in residence aims to offer two distinct and amazing gastronomic experiences in Madrid.

From January 12th to 16th, Alinea offered an Up/Down dinner collaboration with DiverXO, Dabiz Muñoz’s restaurant located in the lower level of NH Collection Eurobuilding. Guests began in one of the restaurants and then, after the first menu, guests would journey to the other restaurant. An outstanding experience is the result of two different menus, two different styles and two different locations in one soirée.

To fulfill the experience of what a dinner is like in Alinea Chicago, Chef Achatz also brought Beverage Director of The Aviary in Chicago, Micah Melton, to manage The Office. Recreating the VIP bar ‘The Aviary’ in Chicago, filled with art and antiques, The Office’s been used as a transition location from one experience to the other.

For the second experience, Chef Achatz, chef Bagale (head chef of Alinea) and the team of his headquarters in Chicago offers a degustation menu, prepared exclusively for their residence in NH Collection Eurobuilding, honoring the culinary heritage of Spain. From 19th of January until 6th of February you can still enjoy this savory yet temporary experience.

Roomservice at Olof’s

Located in the oldest chapel in Amsterdam, the Saint Olof’s Chapel, One Michelin Star Chef Chris Naylor, known as the Executive Chef of Restaurant Vermeer (Part of NH Collection Barbizon Palace) opened a pop-up restaurant.

Chef Chris Naylor aims to put vegetables and herbs in the spotlight and serves fish and meat as a side dishes. The dishes are paired with the best wines and great stories that come along with them.

The interior is entirely designed with hotel elements from the adjacent NH Collection Barbizon Palace to bring the intimacy and scale of a hotel room. An impressive collage of bedside tables, bedside lamps, mini-bars and other characteristic items from hotel rooms. Roomservice at Olof’s even has a Fever-Tree cocktail bar and the first vermouth bar of the Netherlands.

You can either walk in and take a seat or make your reservation beforehand. It’s open every day until April 30th.

These pop-up restaurants are a true commitment of our company to offer only the greatest experiences to our guests. Don’t miss this culinary delights!

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All of Our Recent Developments, at FITUR 2016

By NH | 13:12
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Once again this year, we wanted to participate in the FITUR 2016 International Tourism Trade Fair, the global meeting place for tourism professionals and the leading trade fair for origin and destination markets in Ibero-America.

2015 was a very important year for us, with the opening of new hotels, the expansion of our upper-upscale brand NH Collection, and the integration of Hoteles Royal in Colombia, Chile and Ecuador. For this reason, in this edition of FITUR we have reviewed what the last year has meant for us, as well as look towards the future and tell you about our new developments and plans for expansion of our brands: NH Hotels, NH Collection, nhow, and Hesperia.

The most important piece of news was announced at a press conference by Hugo Rovira, our General Director for Spain, Portugal, and Andorra: in the next four years, we will open 19 hotels in 13 countries, and invest in renovating many of our existing establishments.

Mexico, Germany, and Italy are some of the countries that will have new hotels from our chain, as well as Spain where we anticipate finishing the year with 24 NH Collection hotels.

This year our Group also showed a strong commitment to gastronomy, as demonstrated by our collaborating chefs during the presentation of our gastronomic offerings: from Paco Roncero to Andrea Tumbarello, then on to Óscar Velasco, Luis Bartolomé, Jesús Almagro, Abel Valverde, David Robledo and Miguel Barrera.

This is a great team of well-known professionals that work hard to innovate and bring the best local and international gastronomy to our kitchens, which attendees were able to enjoy during the cooking demonstration prepared by our NH Collection Eurobuilding team.

FITUR was also an ideal venue to communicate our two most recent agreements. First, we signed with the airline Air Europa to collaborate in their points program. We’ve also signed an agreement to become global partners with the International Gay & Lesbian Travel Association (IGLTA)- the leading organization in gay, lesbian, bisexual and transsexual tourism.

Our Directors Marta Martín (VP of CSR and Internal Communication) and Mónica Chao (Director of Corporate Sustainability) didn’t want to miss out on participating in several of the round tables organized during the Trade Fair.

Marta Martín, who was among the speakers for the “Spanish Companies Driving Responsible Tourism” panel, spoke about the importance of CSR for our Group and made clear that at NH “we don’t look at profits without our employees”, a value that is one of our most important assets.

Mónica Chao was also present at FITUR to talk about our environmental campaigns and programs. She explained that sustainability is becoming an increasingly important factor in client decision making and that our Group is fully in line with that sentiment, always trying to understand the needs of our guests in order to innovate and incorporate sustainable activities not only in our establishments but also through local gastronomy, electric vehicles, and the use of bicycles.

The environment and sustainability are two themes that are becoming more and more important for global tourism, and therefore which occupied much of our time at FITUR.

Along these lines, our sustainable project Cork2Cork, which is dedicated to the collection and reutilization of corks from bottles opened in our hotels, won a prize during the Fair with a certificate for “Best Specific Action in Sustainability and Interior Design”. This recognition inspires us to continue forward in working and innovating in sustainability.

FITUR 2016: Sustainability, gastronomy, openings, and plans for expansion. See you next year!

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