What is mine is yours: collaborative consumption

Although collaborative consumption as practice is far from being a new concept, it was only in 2007 when Ray Algar used that term to define this common practice among both eastern and western societies, each with their different ways of implementation. After Rachel Botsman and Roo Rogers published their book “What’s Mine Is Yours: The Rise of Collaborative Consumption” the movement has gained an international audience.

Collaborative Consumption movement describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways that have never been possible before. If you think about libraries, laundries or car-rental services you will easily realise that we are not talking about something created from scratch, since these sort of practices have always existed since the man is man. However, this type of interaction has experienced exponential growth thanks to new technologies such us the Internet and especially Social Media. Watch this explicative video to understand how it works.

Isn’t the YCI programme a truly “Wake Up” initiative?

Youth Career Initiative (YCI) combines the efforts of international bodies such as Unicef and the World Tourism Organisation with the work of major hotel chains such as Hyatt, Marriot, Starwood, Intercontinental, Four Seasons and NH Hoteles, and various NGOs and charities that work to alleviate inequalities, reduce poverty and generate work.


NH Hotels will  donate 20,000 euros to this cause plus 3 euros for every euro donated by its employees and customers. When faced with a catastrophe such as this, we often ask: Why them? Why this country? As you know, Haiti is the poorest country in the Western Hemisphere and is in need of our help. It […]