On the 15th and 16th of April, Madrid will host the 15th Global Summit of the World Travel & Tourism Council (WTTC), in which important business and public relations leaders from the tourism and travel sector will participate. The event takes place annually with the objective of examining the sector at a global level and determining goals for the future. This year’s theme is “Disruption & Reinvention” (see program).
The event will also cover the latest in tourism and travel in Spain, and particularly Madrid. After all, the host country is a leader in international tourism and ranks third for most number of visits. The conferences will take place in IFEMA, the capital’s largest exhibition and conference center, and the gala dinner will be held in the Palacio de Cibeles.
Our CEO, Federico J. González Tejera, will take part in the Summit along with other prestigious speakers such as José Manuel Durão Barroso, (European Commission President 2004-2014), Michael Frenzel (President of the WTTC), Taleb Rifai (General Secretary of the World Tourism Organization), Ana Botín (Delegate Advisor from Santander Bank), Luis Gallego (CEO of Iberia), Emilio Butragueño (Director of Institutional Relations for Real Madrid) and chef David Muñoz, among others. (see complete list here).
Our Commitment to the Tourism and Travel Sector.
NH Hotel Group is one of the event’s main sponsors. Our hotels NH Collection Eurobuilding and Hesperia Madrid have been appointed as official hotels of the Summit, offering special discounts and offers for attendees.
NH Collection Eurobuilding is considered the best business and leisure hotel in Europe, thanks to its dedication to maximum technological innovation, its eclectic decoration and its extraordinary service, not to mention that it hosts some of the best restaurants in Madrid such as Domo by Roncero&Cabrera, DiverXO (3 Michelin Star) and 99 Sushi Bar.
Hesperia Madrid is located in the middle of Paseo de la Castellana, Madrid’s main artery, in a business and shopping district. This luxurious hotel hosts the restaurant Santceloni, which has been awarded with 2 Michelin Stars.
NH Hotel Group has a total of 33 hotels in and near Madrid, which are always prepared to host everyone who visits the capital of Spain according to their needs.
The World Travel & Tourism Council
The WTTC is considered the leading authority on the global economic and social contribution of the tourism and travel sectors. Among its strategic priorities are promoting tourism growth policies, reducing procedural restrictions and barriers for business and leisure travelers, and the sustainable development of the sector with big growth predictions in the coming years.
This organization conducts economic research, which examines the direct and indirect impact of tourism on employment, the GDP of countries, and trade and investments. It also studies the impact of politics and policy on the tourism and travel industry. The WTTC also has important industry members, such as directors of the sector’s leading companies, among them the Global CEO of NH Hotel Group.
The WTTC was founded in 1990 in Paris, and one year later celebrated the first global membership meeting in Washington. It was founded in response to a lack of awareness among political leaders of tourism and travel’s importance for factors such as job creation and impact on national economies. Its first president was James Robinson III (Executive Director of American Express) and early on, figures such as Henry Kissinger took a leading role in setting the group’s objectives.
Since then, the WTTC has continued to grow in members and influence. This year the 15th Global Summit will arrive in Madrid. Previous editions focused on topics such as the implications of growing population on the Travel and Tourism industry (2013 Abu Dhabi Summit), or the industry´s capacity to stimulate economic growth, create jobs, and preserve cultures and resources for future generations (2014 Hainan Summit).