“Free WiFi is now one of the main services requested by our customers and increasingly affects their booking decisions. Although NH Hotels has been offering this service free of charge in its lobby for some time, we have wanted to extend it to our rooms for a single purpose: to satisfy our guests’ needs and make them feel at home, so they can connect to their relatives without paying anything extra or work comfortably and effectively as if they were in their own office.” –Mariano Pérez Claver, Chairman of NH Hotels.
Two years ago at NH Hotels we embarked on the immense journey of launching the brand in social media. One of the main goals of our initiative was to be able to connect, engage, and overall listen to our community in order to constantly adapt and improve the service quality offer. Through active listening we observed a frequent customer request and have decided to respond, once again demonstrating NH Hotels’ commitment to quality and service.
Wake Up to a Better World is the basis of our attitude at NH Hotels. Every day, guests at our hotels experience small but very important moments of their life and at NH Hotels, we work hard to make these moments the only thing they need to worry about. We work hard to make our hotels a place where experiences awaken emotions. In line with its Wake Up to a Better World claim, which is about positioning the brand in terms of quality and customer service, in NH Hotels we are proud to announce that from the 1st of August all our guests will have access to free WiFi both in all the rooms and in common areas in our establishments.
The habits of tourists and travelers are changing in both the purchase consideration phase, during and post delivery services. Social networks have also played an important role in sharing travel experiences and have become virtual travel companions which accompany travelers before, during, and after their trip. Just three months ago, Tripadvisor published a study (Spanish) which revealed the importance of WiFi to travelers when booking a hotel room, pointing out that for more than 90% of them it has become a determining factor in choosing their accommodations. Furthermore, an article recently published in the travel section of The Telegraph, reported that only a third of hotel establishments around the world offer this service completely free of charge, and of that percentage many are independent hotels.
In NH we are proud to state that we are the first international hotel chain to offer this service globally in all its hotels under the claim “NH Hotels, we-free your world”, remaining clearly committed to innovation and satisfying its customers’ requests both through Social Media and the internal Quality Focus On-Line system, with one in every five comments related to WiFi.
Starting on the 1stof August we will roll out the first phase where 361 out of the 400 hotels located in the Group’s different Business Units in 26 countries will have this service which will be progressively implemented in the remaining establishments where a viability plan has already been introduced to guarantee adequate coverage and speed.
