It isn’t often we have such an important reason to celebrate as this one. After the end of 2014, the NH Hotel Group will remember it as the year of the tenth anniversary of our social initiative, Hotels with a Heart.
This initiative was born in 2004 when we started to work with Menudos Corazones Foundation. Our expectations were formidable and we can’t contain our surprise and excitement now that, one decade later, the program is not only continuing, but is stronger than ever. Now, 10 years of the program, we have collaborated with more than 300 social institutions and hospitals through all of our business units, supporting children with serious illnesses and their low-income families when they need a place to stay away from home.
In the last ten years, this journey has become a beautiful adventure in solidarity, which we have been committing to, a little more each day. Our hotels and our employees have become, during long days and nights, a second home and a family for many people in difficult and delicate times. For our employees, this has also been an unforgettable experience, as Maria Luz (NH Porta Barcelona) tells us:
“When they explained the project to us, I thought it would be very good to be able to help people in need during difficult times. It makes you feel good to think that your work has a helpful purpose.”
In celebration of our tenth anniversary, Hotels with a Heart program, this year facilitated the largest Christmas giving campaign our company has ever had, taking place in 9 countries with 57 of our hotels participating. We created a moving video based on a true story, explaining what Hotels with a Heart, a project of our Corporate Social Responsibility policy, is about. The results were very positive, with more than 75,000 views on different communication platforms. If you haven’t watched yet, we invite you to!