NH Hotel Group, Technological Innovation for Business and Leisure

By NH | 13:08

The 35th Edition of the International Tourism Fair (FITUR), which recently closed its doors, had more than 225,000 visitors.

At NH Hotel Group, we wanted to be the perfect host and surprise everyone who visited our stand by showing them our most cutting-edge technological innovation: 3D holographic technology. To do this, we installed a 16 square meter cube in our stand in which we projected different holographic messages featuring employees and friends of the Group, such as TV host Anne Igartiburu, designer Lorenzo Caprile, chef David Muñoz, and the international top model Eugenia Silva.

In addition, this year we were very proud to have the visit of their Royal Highnesses the King and Queen of Spain in our stand. They were the first to enjoy the 3D holographic technology firsthand with a welcome message from Federico J. González Tejera, CEO of NH Hotel Group.

This technology, permanently installed in our hotels, is part of our innovative technological product High Tech Made Easy, a pioneer in the hotel sector that also offers the next generation SMART Room System™ online videoconferencing system. High Tech Made Easy falls under the umbrella of “NH MEETINGS: inspire. create. enjoy”, NH’s value proposition for meetings and event’ segment. Through this new service for , our group seeks to make the most advanced technologies available to clients, in order to guarantee high performance meetings and impact as well as more personal and efficient conferences. 



NH Hotel Group is more than technology…

Over the course of this week of tourism, numerous managers of our company participated in various presentations and round tables featuring FiturTech, FiturGreen, and Fitur Know-How & Export, among others, in which they shared the innovations and projects that the group is carrying out.

Hugo Rovira, General Director of the Spain, Portugal and Andorra business unit, participated in the VII National Business Travel 2015 Conference where he highlighted the importance of commitment to excellence in service.

Our COO, Rufino Pérez, was also present in the FITUR Know How & Export Forum debate about “New Professional Profiles in the Tourism Sector”. He highlighted the company’s internship program for recent graduates and the importance of shared knowledge between consumers and hotel professionals, in order to offer the best service possible.

In the case of FiturGreen, our Environmental & Sustainability Manager, Mónica Chao, spoke about how we use technology to be efficient and thus contribute to the sustainability of our hotels. Our group won the “Rethink Hotel” prize, organized by the German company KNAUF, which recognizes the best global hotel sustainability project.

Alu Rodriguez, SVP IT & Organization, participated in the discussion panel “The New Traveler”, in the context of FiturTech, highlighting the need for collaboration between the IT Department and the Commercial Department in order to better understand consumers and their needs.

NH Collection Eurobuilding played an important role in the speeches of our managers. Pilar Rodríguez, Manager of Construction BU Spain, spoke about remodeling the company’s flagship, highlighting the extraordinary changes made to the hotel over three months of intense remodeling. Likewise, the head chef of NH Collection Eurobuilding, Luis Bartolomé, spoke about the hotel’s organic menus, another step toward offering sustainable gastronomy.

César Gómez, Manager of F&B BU Spain, expressed the commitment of the Group to offer more sustainable hotels to consumers in “Forum 2: The HUB”.

FITUR or How to visit more than 100 countries in five days

We also had the opportunity to visit the 5 continents through the different pavilions of FITUR, featuring the originality of the Portugal stand, which drew the attention of a large number of visitors for its portrait of their Royal Highnesses the King and Queen of Spain made from corks. Another of the most visited stands was Madrid, held in a football stadium where visitors could virtually test the power of their kick.

In addition, FITUR was the place where Vitoria passed the baton to Cáceres as the Capital of Spanish Gastronomy. To celebrate this recognition, they performed multiple shows and gave tastings of typical products in the Extremadura stand.

We hope to see you at the next edition of FITUR with many more innovations!



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