Just pin it! The Pinterest invasion

By Sergio González | 11:26
NH Hotels pinboard on Pinterest

NH Hotels on Pinterest, let’s be friends!

Pinterest is here! It has invaded us in a flash, frightening photo websites as a deep voiced Orson Wells did while he scared a 1930’s audience with The War of the Worlds.

Pinterest can be proud to have achieved one of the fastest and some of the most coveted milestones in the social media world, such as reaching 10 million unique users in a short time (in 2012 summer, Pinterest beat Tumblr) or influencing the rest of social actors to create a new school of sites following its very board-design.

Truth is nobody wants to lose the Pinterest wave and many companies are already pinnin’, yet not all of them are making the best of Social Media and Pinterest, which is not a digital window screen just to lay your products. In social media, the user rules and his or her likes decide what’s cool and worth seeing and sharing.

Companies which are having more success on Pinterest, with more followers and more active users, don’t just expose their goods, they pin about what’s interesting in their industry or sector, even if it’s from a competitor. It’s still sometimes hard to understand how this works, business clusters were equally disregarded at the beginning, yet nobody criticizes the success of Silicon Valley in California or Digital Media City in South Korea

Our ceaseless demand for a better digital world is pushing technological innovation and making the photography world evolve greatly and quickly, which is affecting many other areas. Nowadays, our developed taste for images is stronger as ever and marketing online has fallen to the simple and intuitive yet  lovely visual display of Pinterest.

Pinterest infographic

Pinterest’s hard-to-believe milestones

And who’s nailing it? Well, despite it’s huge success and great growth in among different audiences, Pinterest is still focused on women between the ages of 25 and 45, mainly in Europe and USA, so the most followed pins are about design, fashion, beauty and hair although there are pretty famous ones about food, travel and photography itself. Actually, the same as with Instagram, our lunches and dinners, whether special or just regular, get the most of our attention and pins.

You know at NH Hoteles we love la dolce vita, le joi the vivre, la alegría de vivirthe fabulous lifestyle of an experienced and a humble yet discerning traveler so Summer Breeze, Delicious Tastes and Healthy Life are among our most followed pin-boards, though you all share our positive vision and effort to a better world, making Wake up to a Better World an unbeated number one in NH Hotels pinterest. Don’t forget to have a look at the Pinterests we’re following.

What about you? Are you already pinnin’? Don’t hesitate, start your own pin-board and start sharing, you never know who’ll be watching your Pinterest.

Photo credit: cambodia4kidsorg

Photo credit: Digital Ralph

  • posted by pinterest marketing | 23 January 2013, 13:08,

    Great tips for pinterest. I will implement them in my online business right away. socialbakers, hootsuite and socialkik are great sites for social media where you can increase to your followers and fans.

  • posted by Courtney Imel | 25 January 2013, 13:09,

    Thanks for the comment! We’re glad you found the post useful. Visit our blog daily for more interesting posts! 😉


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