Tourism, key for a better tomorrow

By Sergio González | 11:14

The Statue of Liberty

There are many studies and works published by all sorts of schollars on how positivy and good vibes can make our life much better.

Something that we need right now specially since we have  been waking up every day to bad economic and social news for more than four years now.

That is why from NH Hoteles we would like to add our sparkle of optimism by sharing with you some positive news that keeps on coming from tourism industry, because not only on bread shall man live.

As the 2012 year finishes and this decimating crisis keeps weakening many traditional economy sectors, the tourism industry performance is at an all-time-high. It’s growing stronger than ever, almost an amazing 5% in 2011, creating wealth and new jobs all across the world.

As the 2012 year finishes and this decimating crisis keeps weakening many traditional economy sectors, the tourism industry performance is at an all-time-high. It’s growing stronger than ever, almost an amazing 5% in 2011, creating wealth and new jobs all across the world. 

In the EU -mainly due to Spain, Italy, Greece and Portugal, all heavily punished countries-, tourism directly provides 5% of our GDP and is able to generate another 5% indirectly, occupying more than 20 million workers, 12% of total workforce. Same impressive figures for other developed nations and three points higher for the USA, where tourism created more than 100,000 jobs in 2011.

While complexity is a fundamental part of many industries, tourism doesn’t necessarily need huge volumes of investment to be profitable, even beyond money. Its art can start by offering a simple meal to a traveler so it’s perfect to help develop emerging economies, given that tourism development boost many side industries.

Ethiopia is still a young country with many economic and social challenges ahead, but thanks to international cooperation and individual volunteering the first changes are happening now thanks to tourism development. Just a few months after the hotel we help build in Tigray started running, not only locals have gained access to medicines and computers, we also could see how economic independency  was working wonders for local women rights.

Emerging countries have been often criticized by the international community for plundering their resources in their quest for wealth and wellbeing. That’s what you Europeans and Americans did during your industrial revolutions, they respond. Truth is nobody wants our planet to be a garbage dump, but you have to crack some eggs to make an omelet, or don’t you? Tourism can do both things at the same time, it’s that simple. 

Instead of cutting down this jungle or drying that unique marshland just for more subsistence farming, why not create a natural reserve where international tourists -and their foreign currency- can enjoy the wonders of our planet. This is not a million-dollar idea, it’s common sense. The big news is eco-tourism is growing very rapidly and saving more and more jungles and endangered species at the same time locals thrive and prosper.

Tourism is already a strong industry, projected to grow as our global feelings do. A 2009 survey by WorldPublicOpinon.org showed that the more we travel, the more cosmopolite and willing to understand other cultures and meet new people we are. So, don’t hesitate it any longer, go on holidays now to help build a better tomorrow! What are some of your travel plans for 2013? 

Photo credit: laverrue

 

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