Did you know that shortly after the launch of Instagram in 2010, NH Hoteles became the first company in Spain to create a profile? After the community began to grow we thought it was the perfect time to give our fans the opportunity to define our concept Wake Up To A Better World through photos along with the hashtag #WakeUpPics. The idea was simple, how often in your day do you spot moments that remind you of the beginning of things? How new projects arise? Things that make you smile and encourage you to address your day to day with enthusiasm and desire to do things? Those are WakeUp moments!
In January 2011 we launched the first edition of the #WakeUpPics contest and the response was immediate. #WakeUpPics began to pick up speed and after hundreds of inspiring photos were uploaded a jury of qualified professionals in marketing and communication chose @Kuxkix as the first winner.
Interestingly at the end of the contest we began to notice that fans had really caught on to the #WakeUpPics concept. Even though the contest was no longer running, fans continued to upload photos with the hashtag. To give something back to our fans and pay tribute to all of the inspiring photos uploaded, we decided to go for a second edition and we created wakeuppics.com and an exhibition at the NH Palacio de Tepa with the finalists. At this temporary photo exhibition the top 30 IGers could see their chosen digital photos on canvas for the first time and also show off their hidden talent to friends and family. With more than 4,000 photos uploaded in less than one month and recognition in many prestigious photo blogs, magazines, and websites, the second edition of #WakeUpPics proved to be a huge success.
Proving that the success of #WakeUpPics belongs to each and every one of you and that even today our fans don’t stop surprising us by continuing to use the hashtag #WakeUpPics everyday, we are excited to announce the launch of a third edition. Get ready to aim, shoot and snap! You have from today, December 20, 2012 until January 30, 2013 to upload your most inspiring #WakeUpPics on Instagram and share them with friends and the rest of the world. Participating is easy! Each time you take a picture and share it to your Instagram profile using the hashtag #WakeUpPics you will be in the contest for a chance to attend an Instameet held by NH Hoteles at a European venue in Spring 2013. There will be 2 accessit prizes consisting of a weekend stay at a NH Hotel.