Once again this year, we wanted to participate in the FITUR 2016 International Tourism Trade Fair, the global meeting place for tourism professionals and the leading trade fair for origin and destination markets in Ibero-America.
2015 was a very important year for us, with the opening of new hotels, the expansion of our upper-upscale brand NH Collection, and the integration of Hoteles Royal in Colombia, Chile and Ecuador. For this reason, in this edition of FITUR we have reviewed what the last year has meant for us, as well as look towards the future and tell you about our new developments and plans for expansion of our brands: NH Hotels, NH Collection, nhow, and Hesperia.
The most important piece of news was announced at a press conference by Hugo Rovira, our General Director for Spain, Portugal, and Andorra: in the next four years, we will open 19 hotels in 13 countries, and invest in renovating many of our existing establishments.
Mexico, Germany, and Italy are some of the countries that will have new hotels from our chain, as well as Spain where we anticipate finishing the year with 24 NH Collection hotels.
This year our Group also showed a strong commitment to gastronomy, as demonstrated by our collaborating chefs during the presentation of our gastronomic offerings: from Paco Roncero to Andrea Tumbarello, then on to Óscar Velasco, Luis Bartolomé, Jesús Almagro, Abel Valverde, David Robledo and Miguel Barrera.
This is a great team of well-known professionals that work hard to innovate and bring the best local and international gastronomy to our kitchens, which attendees were able to enjoy during the cooking demonstration prepared by our NH Collection Eurobuilding team.
FITUR was also an ideal venue to communicate our two most recent agreements. First, we signed with the airline Air Europa to collaborate in their points program. We’ve also signed an agreement to become global partners with the International Gay & Lesbian Travel Association (IGLTA)– the leading organization in gay, lesbian, bisexual and transsexual tourism.
Our Directors Marta Martín (VP of CSR and Internal Communication) and Mónica Chao (Director of Corporate Sustainability) didn’t want to miss out on participating in several of the round tables organized during the Trade Fair.
Marta Martín, who was among the speakers for the “Spanish Companies Driving Responsible Tourism” panel, spoke about the importance of CSR for our Group and made clear that at NH “we don’t look at profits without our employees”, a value that is one of our most important assets.
Mónica Chao was also present at FITUR to talk about our environmental campaigns and programs. She explained that sustainability is becoming an increasingly important factor in client decision making and that our Group is fully in line with that sentiment, always trying to understand the needs of our guests in order to innovate and incorporate sustainable activities not only in our establishments but also through local gastronomy, electric vehicles, and the use of bicycles.
The environment and sustainability are two themes that are becoming more and more important for global tourism, and therefore which occupied much of our time at FITUR.
Along these lines, our sustainable project Cork2Cork, which is dedicated to the collection and reutilization of corks from bottles opened in our hotels, won a prize during the Fair with a certificate for “Best Specific Action in Sustainability and Interior Design”. This recognition inspires us to continue forward in working and innovating in sustainability.
FITUR 2016: Sustainability, gastronomy, openings, and plans for expansion. See you next year!